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Case Study / Multi-Site
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Samsonite, a global leader in travel gear, partnered with Red Van to quickly migrate their existing North American Salesforce B2C Commerce Cloud websites (Samsonite US & CA, Gregory Packs, Hartman, Lipaut, American Tourister, High Sierra, and eBags) to a new enterprise-level deployment that positioned their business for future growth. Red Van’s complete solution of the Autobahn Platform, Roadside Assistance Services, and Value-Driven Customer Success, coupled with Red Van’s Salesforce leadership and committed, client-first people, fostered a successful collaboration and lasting partnership. 

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Red Van Enables Samsonite to Travel to New Heights With Salesforce

DataCloud combines with Commerce Cloud & Salesforce Order Management

 

CHALLENGE
Samsonite’s e-commerce demands had slowly started to outgrow the functionality of their older Salesforce B2C Commerce platform, specifically the SiteGenesis reference app. In order to drive innovation, time to market, improve user experience and build highly converting customer journeys, an enterprise upgrade to the latest architecture of Salesforce B2C Commerce, namely SFRA, became critical for Samsonite to move as quickly as their business. Since Red Van Workshop had already been working with Samsonite on an implementation of Salesforce Order Management (SOM), the collaboration naturally progressed to address Samsonite’s larger issue of creating their new enterprise-level site architecture.
SOLUTION
Samsonite chose to work with Red Van because of the company’s Salesforce leadership, their team and expertise, and their complete solution focused on Salesforce, including the Autobahn Platform. Autobahn’s extension of Salesforce, particularly SFRA, its mobile-first approach, and easy low code approach to configurations would allow Samsonite to roll out its sites quickly and provide a fast, seamless customer experience that would be easy for their team to maintain and deliver. Samsonite leveraged Red Van’s Roadside Assistance services to implement the sites, as well as provide support and training throughout the launch process. The team also utilized Autobahn’s pre-built third-party integrations to deploy Cybersource (Visa), Apple Pay, Google Pay, and PayPal, Salesforce OMS, Aptos OMS, Avalara Taxes, Google Tag Manager, Emarsys, BazaarVoice Reviews, Rokt, Tangiblee, Content Square, and Yotta. Samsonite also incorporated Technical Account Management (TAM) to augment their in-house Salesforce team to ensure ongoing development, QA, and management of their Salesforce environment. In addition, Red Van’s Value-Driven Customer Success provides strategic ecommerce expertise for the team as they seek to evolve their business around Salesforce.
RESULTS
Red Van migrated Samsonite’s 8 commerce sites in only 9 months, delivering the project on time, on scope, and on budget. Samsonite’s team can now easily manage all of their sites on a single platform, which was greatly simplified with Autobahn. After launch, Samsonite saw their online business increase, with key indicators such as revenue, conversion, and AOV increasing. Samsonite is also looking to increase its investment in Salesforce, both in the products they’re using now along with the potential for more integrations thanks to Red Van. They are working with Red Van to better understand how they can use Salesforce to support more of a global presence for their brands as well as align their multi-brand, multi-site marketing efforts.